Boosting Reviews, Boosting Trust
How to Build Trust and Win Customers
For small businesses, online reviews are often more powerful than traditional advertising. It is the 21st century version of telling your friends you have a guy for that. Keeping your reputation sharp on line doesn't just get new customers in the door. It also helps you charge fair rates, build community trust, and grow repeat customers. Here are some tips for turning happy customers into glowing reviews:
Timing is Everything
Ask at the right time. It's recommended to request a review right after delivering great service. Some examples include
- At pickup, when they're relieved their problem has been fixed
- After resolving a tricky issue where you went above and beyond
- In your thank you text/email after the service
Make it Easy
Don't just hope a customer figures it out. Put them at the reviews door step
- Include QR codes on invoices or receipts that land directly on your review page
- Add a "review" button to any follow up
- Coach your team on guiding customers through the review process
Response is Key
And yes, ESPECIALLY the bad ones! Responding shows you're focused on your customer experience.
- Thank happy customers by name.
- For negative reviews, stay calm, offer a resolution, and apologize when needed.
Key Takeaways:
A simple, “We’d love your feedback on Google — it really helps us out,” goes a long way.
The fewer clicks, the more reviews you’ll get.
How you handle feedback can turn a one-star into a repeat customer — and impress future customers reading your reviews.
Finger Lakes Work Place can help with Google Reviews and other marketing needs.
Call us at 607-385-0416, email me at aaron@flworkplace.com, or if you'd like to schedule a FREE 1 HR no obligation chat to see what we can do to help you, follow the calendar link here.
Cheers!
Aaron
