The Rise of Voice Search and What It Means for Your Business

In the recent past, searching the internet involved typing a few words into your search engine and sifting through the results.  Now, people are increasingly skipping the keyboard altogether and asking their devices directly.  Siri, Alexa, Google Search, and other smart devices are awaiting our commands, and voice search is looking to become a dominant way to find information.

Why the Growth in Voice Search?

• Convenience - It's quicker to speak "Find a car mechanic near me" than type it into your device
• Lifestyle Changes - With more people on the go, getting an answer hands free is in as much demand as ever
• Technology Improvements - Voice recognition is better than ever, making it more accurate than ever

How Voice Search Affects Businesses

The way people search via voice is changing the way we use keywords.  Customers will search with more natural, conversational phrasing -

• Who can fix my computer today?
• Where is the best Italian restaurant in Geneva?
• What can I do to fix a leaky faucet?

This means when marketing, think about how customers will ask the question out loud

Optimizing for Voice

• Using conversational content in FAQs and Blog Posts
• Keep your SEO local focused, and your Google business profile up to date.  Many voice searches are of the "near me" variety.
• Make sure your website is mobile friendly and fast, as most voice searches happen on phones.

Takeaways

Voice search is already changing how people discover businesses and services.  Make small adjustments now so you and your company can stay ahead of the curve and give customers answers where and how they are searching.

If you'd like to see how we can help with this or any other marketing conundrums, set up a FREE 1 hr consultation with Aaron here