Using Website Analytics to Grow Your Small Business

Your website isn't a brochure - it's a powerful tool that can help you understand your customer base, improve your marketing, and grow your business.  How?  Website Analytics

Small businesses can get big insights using Google Analytics, Microsoft Clarity, or your website tools built in analytics.  A few tips on making the most of them spending a few minutes every month.

1. Know Your Audience: You can see who's visiting - are they local or national? On their phones or on a PC? Repeat or first time visitors? Knowing your audience can help steer your offers, content, and promos.
2. Track Page Popularity: Which pages are your customers most engaged with?  Which pages are customers bouncing from?  Knowing this information lets you know what's working and what needs work.
3. Where is the Traffic Coming From? Knowing your traffic sources - google, social, email - helps you invest in the marketing sources that are bringing in results.
4. Monitor Conversions: Newsletter sign ups, contact form fills, downloading documents.  Tracking these conversions can help you see your sites business drivers, and where your site can improve.
5. Make the Changes: Use the information gathered as a guide for change.  Even small, smart changes, like changing the wording on a call to action, can make a big difference. 

Analytics tools don't just deliver numbers, they give you insight.  Spend a few minutes each month reviewing them to help make smarter decisions to guide your business.

Want some help making sense of your analytics?  Schedule some time on my calendar or email me at aaron@flworkplace.com to get started!

Cheers!

Aaron